Mystery shopping is a process in which pre recruited and qualified consumers measure the customer service provided by a company’s front line service providers from the view of a normal customer. Companies cannot perfect every aspect of their store and so with the help of Mystery shopping results, you can gain insight into what truly matters for customers, exploring every dimension of the shopping experience and address the issues that are the most important for the customers.
Typical areas we cover in Mystery shopping
Typical areas we cover in Mystery shopping
- 1. Brand Assurance/Compliance Evaluations
- 2. Customer Experience Evaluation
- 3. Customer/Guest Service Evaluations
- 4. Customer Touch Points Evaluation
- 5. Signature Employee Evaluation
- 6. Brand standards Implementation Evaluation
- 7. Competitive Benchmarking
- 8. Customer Experience Management
- 9. Service Level Quality Assurance
- 10. External and Internal Ambiance
- 11. Relationship Building Behaviour
- 12. Sales/Product Promotions
- 13. Sales Technique/Methodology
- 14. Cross selling/Up-Selling
- 15. Staff knowledge about Products and the Brand
- 16. Security Process
- 17. Telephonic Interaction Skills